Hockey season is officially here in St. Louis, and the excitement is bigger than ever. The Blues are gearing up for their 2025 home opener on Thursday, October 9 at 7 p.m. at Enterprise Center, where they’ll take on the Minnesota Wild.
At Kind Goods, we’re proud to be an official partner of the St. Louis Blues as they kick off another season. If you’re heading downtown for the opener or any game this year, keep an eye out for our name inside the arena — we’ll be cheering right alongside you.
Rooted in St. Louis Pride
The St. Louis Blues have been part of this city’s story since 1967. From the thrilling run to the 2019 Stanley Cup Championship to years of unforgettable hockey, the team represents the resilience and passion of St. Louis.
At Kind Goods, we share that same spirit. We were founded right here in the St. Louis area, and we believe in supporting the people and neighborhoods that make this community special. Just like the Blues are more than a hockey team, Kind Goods is more than a dispensary. We’re your neighbors, your teammates, and your biggest fans.
The Season Ahead
Preseason was all about preparation, but now it’s time for the real thing. The energy inside Enterprise Center on opening night is unlike anything else — the lights, the crowd, the sound of the first puck drop.
As the Blues take the ice against Minnesota, we’re ready to bring that same energy into our stores this fall. At Kind Goods, we focus on delivering the best experience possible, from premium products to genuine customer care. Every visit is a chance to start strong and keep the good vibes going.
Stop by on Your Way Downtown
One of the best parts of being a Blues fan is the rhythm of game day. Maybe you grab dinner on The Hill, stop in Soulard for a drink, or meet friends near Enterprise Center before puck drop. Now, Kind Goods can be part of your pre-game routine.
Our new Kind Goods On The Hill is open and ready to welcome fans before you head downtown. It’s right in the heart of one of St. Louis’s most iconic neighborhoods. Our Soulard location is also just a short drive from the arena, making it a convenient pre-game stop to stock up before you head in for the action.
Community: The Heart of the Partnership
Our partnership with the Blues is about more than a logo inside the arena. It is about investing in the community we share. The Blues have long been involved in local charities, youth programs, and outreach efforts that strengthen St. Louis.
At Kind Goods, we value those same commitments. We support events, join local programs, and focus on creating a space where everyone feels welcome. Just as the Blues bring together fans from across the metro area, we want our stores to be places where people connect, learn, and feel proud of where they live.
A Shared Legacy of Hometown Spirit
There’s nothing like being a Blues fan in St. Louis. Hearing “Gloria” after a win, seeing downtown glow blue on game nights, and feeling the energy of Enterprise Center are traditions that bring this city together.
We’re proud to be part of that story. Our partnership with the Blues celebrates the city we call home and the people who make it great. Just as the team plays for the fans and the name on the front of the jersey, we serve our community with care, quality, and connection.
See You at Enterprise Center
As the Blues hit the ice for the 2025–26 season, we’ll be right there cheering with you. From the home opener against the Wild to every game that follows, Kind Goods is honored to stand alongside St. Louis’s hometown team.
Hockey here is more than a sport — it’s a way of life. And at Kind Goods, we’re proud to share that same hometown spirit.
Let’s go Blues, and let’s make this season one to remember.
