Hockey season is back in St. Louis, and the excitement is real. As the Blues hit the ice for preseason and fans look ahead to another year of unforgettable hockey, Kind Goods is proud to be an official partner of the St. Louis Blues. If you are heading to Enterprise Center this season, keep an eye out for our name inside the arena. We will be cheering right alongside you.
Rooted in St. Louis Pride
The St. Louis Blues have been part of this city’s story since 1967. From the thrilling run to the 2019 Stanley Cup Championship to years of memorable playoff hockey, the team represents the resilience and passion of St. Louis.
At Kind Goods, we feel that same pride. We were founded right here in the St. Louis area, and we believe in supporting the people and neighborhoods that make this community so special. Just like the Blues are more than a hockey team, Kind Goods is more than a dispensary. We are your neighbors, your teammates, and your biggest fans.
Preseason: Setting the Tone for What’s Ahead
Preseason hockey is more than practice. It is when teams test lineups, find their rhythm, and set the tone for the season ahead. The excitement in the stands feels just like the energy in our stores. We welcome new faces, reconnect with familiar ones, and build momentum together.
When the puck drops in preseason, fans know the grind of the regular season is just around the corner. That sense of preparation inspires us too. At Kind Goods, we focus on delivering the very best, from quality cannabis products to genuine customer care. Every visit is a chance to start strong and finish even stronger.
A Classic Rivalry: Blues vs. Blackhawks
No Blues season feels complete without facing the Chicago Blackhawks. This rivalry has been one of the most intense in the NHL for decades. Whenever the Blues and Blackhawks meet, fans on both sides know it is about more than the scoreboard. It is about pride.
The Blues wrap up their preseason on October 4 in Chicago at 6 p.m., and it is the perfect final tune-up before the regular season begins. You can see the full preseason schedule here: 2025 Blues Preseason Schedule.
Whether it is preseason or playoffs, a Blues–Blackhawks matchup always brings energy. Fans know it is about tradition, history, and bragging rights.
Stop by on Your Way Downtown
One of the best things about being a Blues fan is the routine of game day. Maybe you grab dinner on The Hill, stop in Soulard for a drink, or head straight to Enterprise Center with your crew. Now, Kind Goods is part of that tradition too.
We are excited to announce our new Kind Goods store on The Hill, right in the heart of one of St. Louis’s most beloved neighborhoods. It is the perfect spot to swing by before heading downtown. Our Soulard location is also just a short drive from Enterprise Center, making it a convenient pre-game stop on your way to cheer for the Blues.
Community: The Heart of the Partnership
Our partnership with the Blues is about more than a logo inside the arena. It is about investing in the community we share. The Blues have long been involved in local charities, youth programs, and outreach efforts that strengthen St. Louis.
At Kind Goods, we value those same commitments. We support events, join local programs, and focus on creating a space where everyone feels welcome. Just as the Blues bring together fans from across the metro area, we want our stores to be places where people connect, learn, and feel proud of where they live.
A Shared Legacy of Hometown Spirit
There is something special about being a Blues fan in St. Louis. Hearing “Gloria” after a win, watching downtown fill with blue jerseys on game nights, and feeling the roar of Enterprise Center are experiences that bring this city together.
We are proud to be part of that story. Our partnership is a reflection of hometown pride, a celebration of the city we call home, and the people who make it what it is. Just as the Blues skate for the fans in the stands and the name on the front of the jersey, we serve our community with care, quality, and connection.
See You at Enterprise Center
The next time you are at a Blues game, look for Kind Goods in the arena and know that we are cheering with you. From preseason faceoffs to playoff pushes, we will celebrate every goal, every save, and every victory with St. Louis fans.
Hockey here is more than a sport. It is part of who we are. At Kind Goods, we are honored to share that hometown spirit.
Let’s go Blues, and let’s keep building something great together.