Keef

Keef Brands is known for cannabis-infused beverages and describes itself as the home of the original cannabis beverage. Founded in Boulder, Colorado in 2010, the brand was built around the idea of combining the social experience of having a drink with cannabis.

Keef centers its brand around togetherness, celebration, inclusiveness, adventure, and fun. Its voice invites a wide range of consumers, from newcomers to experienced cannabis consumers, to enjoy cannabis beverages in a social, approachable way.

Keef’s lineup is focused primarily on cannabis-infused beverages, including Classic Sodas, Xtreme, Energy drinks, Slims, Life H2O sparkling water, and Mocktails. They also offer Bottle Cap Gummies and hemp-derived THC beverages, giving consumers a range of formats and dose options to choose from.

Keef was created to offer a different way to experience cannabis through a familiar drink format. The brand’s story began with an early batch of Keef Cola, inspired by the simple pleasure of enjoying a drink with friends.

No, Keef’s brand language is inclusive and welcomes newcomers, longtime consumers, CannaSeurs, and the CannaCurious. Its positioning focuses on making cannabis beverages feel social, approachable, and easy to share responsibly.

Keef’s identity is built around drinkable cannabis and the social rituals connected to beverages. The brand continues to focus on beverage innovation, regulatory leadership, and consumer education while maintaining a fun, welcoming tone.

Keef has built an award-winning track record over the years and is consistently recognized as a leader in the cannabis beverage space. Their Bubba Kush Root Beer won Best Edible at the High Times Cannabis Cup in 2015, beating out more than 150 entries from across the United States.