At Kind Goods, our motto is simple: Feel Good. Be Better. It’s more than just a tagline—it’s the compass that guides everything we do, from how we treat our customers to how we engage with the community. We believe that when we feel good, we’re in a better position to create positive change, and that’s something we’re deeply committed to sharing with our St. Louis community.
Here’s a little peek into how we’re making “Feel Good. Be Better” a reality through some awesome partnerships with local organizations that share our passion for improving lives and making our neighborhoods stronger.
Amplifying the Voice of Even Chance
Pit Bulls Deserve a Better Chance
First up, we’ve teamed up with Even Chance, a pit bull advocacy group that’s doing amazing work to dispel myths and find forever homes for these misunderstood dogs. Right now, we’re working on some exciting initiatives with Even Chance to raise awareness, but before we launch those, we’re starting strong with a generous donation to support their rescue efforts.
Later this fall, we’re rolling out something really cool: Dog Walker Kits. They’re perfect for your next stroll with your furry friend, and each kit comes with a fun bandana, a fanny pack, a leash, a collapsible dog bowl, and, of course, a five-pack of .3g Daybreak Pre-Rolls, or what we refer to them as “Dog-Walkers”. And to make it even more meaningful, we’ll be sharing photos and stories of adoptable dogs across our website and social media to help raise their profiles and connect them with loving homes.
By supporting Even Chance, we’re helping these dogs not only feel good through the care they receive but also be better by finding them homes where they can thrive. It’s a partnership that truly reflects the heart of Kind Goods—caring for those who need it most.
Connecting Wellness and Community
Yoga + Fit and Food Connection
What’s better than feeling good through movement and giving back at the same time? That’s where our Kind Goods Yoga Collective comes in. We’ve partnered with the Fit and Food Connection, an incredible organization that provides healthy food and fitness resources to underserved communities in St. Louis. It’s all about helping people feel their best, even when access to nutritious meals and fitness options is limited.
Every time we host a yoga event, we ask for donations to support this worthy cause. It’s a way for us to not only promote physical wellness but also ensure that our community has the tools to lead healthier, happier lives. Together, we’re working to break down barriers to wellness, because we believe everyone deserves the chance to be better, no matter their circumstances.
Honoring Local Heroes
BackStoppers and Guns and Hoses
Lastly, we’re proud to stand with BackStoppers Inc. by sponsoring the annual Guns and Hoses event, a local favorite that brings together police officers and firefighters for a friendly boxing competition. More than just a fun event, Guns and Hoses raises critical funds for the families of first responders who have made the ultimate sacrifice in the line of duty.
Supporting this cause aligns perfectly with our core values of integrity, accountability, and community. These brave men and women gave everything to protect us, and we want to do what we can to help their families feel good by easing their financial burdens and allowing them to focus on healing.
Photo courtesy of James R. Compton Jr.
Bringing It All Together
So, when we say “Feel Good. Be Better,” we’re not just talking about a tagline. It’s a mindset that guides how we interact with our customers, our community, and the world around us. Whether it’s through supporting local charities, creating meaningful partnerships, or simply offering a thoughtful experience in-store, we’re all about fostering a positive impact.
At the end of the day, we’re here to make a difference—one that resonates in how we serve, how we give back, and how we help everyone, from our customers to our community partners, be better. We invite you to join us in these efforts and see how together, we can make St. Louis a kinder, more connected place.
Let’s keep building a community that feels good and grows better every day. Stay tuned for more exciting updates and join us in supporting these causes!
